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Article: Williams-Sonoma owned furniture maker West Elm ventures into hotels.

Friday, September 30, 2016   (0 Comments)
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Posted by Robert David, Director of Corporate Education at our Bronze Sponsor, UC Berkeley Extension. 

 

"West Elm’s move into the hotel industry can be viewed as a creative way to grow and keep up with expansion, by having customers experience their products and then buy the ones they like. A very interesting concept indeed, and only time will tell if they have real sticking power..."

 

Click here to read the full article on LinkedIn.


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